Objective
Support a Google Search campaign focused on driving high-intent traffic and generating product sales across international markets.
My Contribution
- Assisted a colleague with campaign execution and performance monitoring.
- Monitored clicks, CPC, conversions, conversion rate and ad spend.
- Reviewed country-level performance to understand market-level differences.
- Analyzed search-term and keyword performance and shared performance insights.
Evidence — Country-Level Performance
The campaign targeted multiple international markets, including the USA, UK, France, Germany, Italy, Netherlands, Spain, Poland, Australia and Canada.
Results
- 1,481 clicks
- 14,237 impressions
- 10.40% CTR
- $1.06 average CPC
- $1,577.08 ad spend
- 44 purchases/sales
- 9.72% conversion rate
Evidence — Search-Term Performance
The search-term report generated 1,058 clicks from 8,987 impressions, with an 11.77% CTR and $1.16 average CPC.
Evidence — Sales Performance
Key Takeaway
Gained practical experience in Google Search Ads monitoring, search-term analysis, international market performance and conversion tracking while supporting campaign execution.