Objective
Support a YouTube video campaign targeting priority international markets, with a focus on efficient reach and video engagement.
My Contribution
- Worked collaboratively with a colleague on the YouTube advertising campaign.
- Contributed to international market targeting and campaign analysis.
- Focused on comparing country-level CPM to evaluate the cost of reaching audiences across different markets.
- Analyzed video-view progression to understand how audiences engaged with the video.
- Shared performance insights on market-level advertising costs and video engagement.
Evidence — Country-Level CPM Analysis
The campaign targeted the United States, Australia, Canada, France, Germany and the United Kingdom.
Results
- 1,036 impressions
- 3 clicks
- $27.75 average CPM
- $28.75 total spend
- Country-level CPM ranged from $1.86 to $43.63.
Video Engagement
The video reached the following viewing milestones:
| Video Progress | View Rate |
| 25% | 24.43% |
| 50% | 17.18% |
| 75% | 15.65% |
| 100% | 12.60% |
This shows that 12.60% of viewers reached the full 100% video-view milestone, while 24.43% reached at least the 25% point.
Evidence — Overall Campaign Performance
Key Takeaway
Gained practical experience in YouTube advertising, international market targeting, CPM analysis and video engagement measurement while collaborating on a paid video campaign.