Objective
Analyze Meta Ads performance across international markets to understand differences in advertising costs and traffic acquisition efficiency.
My Contribution
- Analyzed campaign performance across the USA, UK, France, Germany, Australia, Canada and European markets.
- Compared country-level CPM and CPC across multiple campaigns.
- Consolidated recurring country-level data to create an average performance benchmark.
- Used market-level performance data to identify differences in advertising costs and acquisition efficiency.
Results
| Country | Avg. CPM | Avg. CPC |
| United States | $13.89 | $3.64 |
| Australia | $11.22 | $2.39 |
| Germany | $12.75 | $2.61 |
| United Kingdom | $10.99 | $1.72 |
| France | $6.88 | $0.83 |
| Canada | $7.41 | $0.76 |
| Austria | $5.79 | $1.10 |
| Italy | $4.26 | $0.64 |
| Netherlands | $8.63 | $0.94 |
| Spain | $4.40 | $0.40 |
| Switzerland | $7.28 | $0.55 |
Key Takeaway
Developed practical experience in international paid-media analysis, using CPM and CPC to evaluate market-level advertising costs and traffic acquisition efficiency.