Objective
Re-engage previously engaged audiences and bring them back to the website through targeted Meta retargeting campaigns.
My Contribution
- Created/managed retargeting campaigns targeting previously engaged audiences.
- Used relevant creatives and campaign messaging to bring warm audiences back to the website.
- Monitored reach, impressions, frequency, link clicks, landing page views, CTR and CPC.
- Evaluated audience response and traffic quality across different retargeting campaigns.
Results
- One retargeting campaign reached 12,441 users and generated 1,801 link clicks with a 1.71% CTR and $0.44 CPC.
- Another campaign generated 323 link clicks and 253 landing page views from 3,499 users reached.
- Another campaign generated 663 link clicks and 316 landing page views from 6,393 users reached.
- Retargeting campaigns successfully brought previously engaged users back to the website at relatively efficient CPCs.
Key Takeaway
Built practical experience in warm-audience retargeting, traffic acquisition, frequency management and audience engagement analysis.