Objective
Drive direct product sales through Meta conversion campaigns targeting potential customers.
My Contribution
- Planned and managed Meta conversion campaigns focused on product sales.
- Worked with campaign targeting, creatives and conversion-focused messaging.
- Monitored purchases, CTR, CPC, spend and campaign performance.
- Evaluated campaign results to identify better-performing sales campaigns and approaches.
Results
- Observed 16 website purchases with $73.50 ad spend in one conversion campaign with team work.
- Generated 4 purchases with $135.77 spend.
- A separate conversion campaign generated 3 purchases with $105.67 spend.
Key Takeaway
Gained hands-on experience in conversion-focused Meta advertising, purchase optimization and performance analysis.