Objective
Drive targeted website traffic by reaching relevant Reddit audiences through community-based advertising across key international markets.
Overall Performance
Countries Performance
Targeting
My Contribution
- Planned and managed Reddit advertising campaigns focused on targeted traffic acquisition.
- Selected relevant Reddit communities based on audience relevance and campaign objectives.
- Targeted key markets including the United States, France, Germany and the United Kingdom.
- Analyzed campaign performance at both campaign and country level.
- Monitored impressions, clicks, CTR, CPM, CPC and ad spend to evaluate traffic efficiency.
- Compared market performance to identify differences in advertising costs and audience response.
Results
- Managed $1,732.89 in total ad spend.
- Generated 1,374,125 impressions and 4,658 clicks.
- Achieved an overall $0.37 CPC, 0.339% CTR and $1.26 CPM.
- One campaign generated 1,308 clicks from 372,941 impressions at $0.43 CPC.
- Another campaign generated 409 clicks from 110,262 impressions at $0.30 CPC.
- In country-level analysis, France recorded $3.57 CPM / $1.13 CPC, Germany $4.79 CPM / $1.49 CPC, UK $4.92 CPM / $1.39 CPC, and US $7.06 CPM / $1.61 CPC.
- Used relevant Reddit communities as the basis for audience targeting rather than relying only on broad demographic targeting.
Key Takeaway
Developed hands-on experience in Reddit Ads, community-based audience targeting, international market analysis and paid traffic optimization.