Objective
Develop clear positioning and messaging for two product functionalities and communicate their value effectively on landing pages.
My Contribution
- Collaborated with the marketing team on product messaging and positioning.
- Planned and Executited names for 2 product functionalities based on their purpose and user value.
- Defined how each functionality should be positioned and communicated to users.
- Translated the positioning into landing page messaging and content.
Result
Established clear, user-focused messaging and positioning for 2 product functionalities, making their purpose and value easier to communicate on landing pages.
Key Takeaway
Gained practical experience in SaaS product positioning, feature naming, value proposition development and product messaging.