Objective
Develop conversion-focused content structures for product and feature pages based on research of successful landing pages.
My Contribution
- Researched successful landing pages to identify effective CRO and content patterns.
- Developed reusable content outlines for product and feature pages.
- Applied the frameworks across 5+ products.
- Worked with the content team to execute the planned page structures.
Result
Created a scalable, conversion-focused content framework that could be applied consistently across multiple product and feature pages.
Key Takeaway
Gained practical experience in CRO content planning, landing page structure and SaaS product-page optimization.