Objective
Build awareness and engagement for a product among relevant audiences across the USA and European markets.
My Contribution
- Planned and managed an engagement-focused Meta campaign.
- Targeted audiences across the USA and European markets.
- Developed campaign direction around product awareness and audience engagement.
- Monitored reach, impressions, engagement, link clicks, CTR, CPC and CPM.
Results
- Reached 286,142 people with 394,634 impressions.
- Generated 14,363 post engagements.
- Generated 3,173 link clicks with a 0.80% CTR.
- Achieved $0.19 CPC and $1.54 CPM.
- Maintained an average frequency of 1.38, allowing the campaign to reach a large audience without excessive repetition.
Key Takeaway
Built practical experience in international Meta awareness campaigns, audience engagement and cost-efficient paid social distribution.