Objective
Support in-app campaigns designed to increase product installations and generate sales from existing plugin users.
My Contribution
- Collaborated with the marketing team on in-app campaign planning and execution.
- Supported campaigns using dashboard banners and contextual text placements.
- Monitored installation performance and campaign results.
- Tracked changes in installations and sales during the campaigns.
Result
- Increased product installations from approximately 200 to 600+ during the installation campaign.
- Supported an in-app sales campaign that generated thousands of dollars in revenue.
Key Takeaway
Gained practical experience in in-product marketing, user activation, product adoption and monetization through in-app campaigns.